TIGblogs - Cause Creator

History has it's way of repeating itself but do we learn from it and prevent it from happening again. The word 'prevent' is at the cornerstone of many social marketing campaigns--from preventing obesity, smoking, HIV/AIDS to diabetes. However I find the whole situation very ironic. That the greatest cause of all for social marketers will be an advocacy campaign for the growing field.

Learning lessons from the related industries
Today the PR News just launched an advocacy campaign for the public relations industry at http://www.itsthepr.com. Will the field of social marketing need to do the same? And the old guards make room at the table for the emerging social marketers to help slay the 'Shaklees' of the world.

With the Darwinism theme 'survival of the fittest,' social marketers will learn first hand the military mantra--lead, follow or get out the way--very quickly.

Looking back
Perhaps there should've been a quicker momentum especially once government realized CDC began the National Center for Health Marketing that the social marketing field should state (or better yet, market) its presence with establishing the American Social Marketing Association sooner--giving the field a competitive edge. However that's been slow to happen with the desire of creating an international organization dedicated to social marketing. As most people think, if government is doing then it must be mainstream. Most large institutions--public sector especially-- aren't risk takers especially when it comes to donor or tax payers' dollars.

But as my mom would say, you can't doing anything with 'should've, would've or could've'? They are not helpful teammates when you want to get ahead.

Over the horizon
We now feel and see for ourselves what it means to have social marketing in a free enterprise market. Social marketers are truly being tested by their visionary leadership, skillset, business acumen, and persuasive communication. Or will there be a dose of creativity to navigate these parona infested capitalistic markets.

Using the David and Goliath scenario, we realize that it was only a matter a time that a dutiful contender will challenge the social marketer to the ring. But who will win the match? The story continues...

The database was last updated on: 2009-03-24

APPLICATION NUMBER:
1415747

REGISTRATION NUMBER:
not registered

STATUS:

FORMALIZED

FILED:

2008-10-24

FORMALIZED:

2008-10-29

APPLICANT:
Shaklee Corporation
4747 Willow Road
Pleasanton, California 94588
UNITED STATES OF AMERICA

AGENT:
SMART & BIGGAR
SUITE 900, 55 METCALFE STREET
P.O. BOX 2999, STATION D
OTTAWA
ONTARIO K1P 5Y6

REPRESENTATIVE FOR SERVICE:
SMART & BIGGAR
SUITE 900, 55 METCALFE STREET
P.O. BOX 2999, STATION D
OTTAWA
ONTARIO K1P 5Y6

TRADE-MARK:

SOCIAL MARKETING

INDEX HEADINGS:
SOCIAL MARKETING
SERVICES:
(1) Facilitating the exchange of referrals of an individual's family and friends to our business for financial compensation.
CLAIMS:
Priority Filing Date: April 25, 2008, Country: UNITED STATES OF
AMERICA, Application No: 77/458604 in association with the same kind
of services.
Used in CANADA since September 20, 2008.
Used in UNITED STATES OF AMERICA.
Filed in UNITED STATES OF AMERICA on April 25, 2008 under No.
77/458604.

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